Case Studies

Axonify, a high-growth B2B SaaS scale-up from Canada, partnered with Propel to establish their European headquarters in the UK. With an innovative L&D and communication solution serving enterprise retailers and grocers, Axonify recognised substantial growth potential in the European market. Our partnership enabled them to rapidly build their go-to-market team, accessing top-tier SaaS talent across Enterprise Sales, Marketing, and Customer Success functions.

Employment Hero, a comprehensive HR and Fintech SaaS platform, provides end-to-end people management and payroll solutions across the entire employee lifecycle. As part of their UK expansion strategy, they needed to rapidly scale their sales team to capitalise on growing market opportunities.

Following their Series D funding round, Amplience partnered with Propel to strengthen their Product Marketing department. The project focused on securing experienced SaaS Product Marketing professionals during a period of rapid growth. Through our targeted approach, we successfully built out 75% of their Product Marketing team, including critical senior positions.

A New Zealand-based SaaS company delivering innovative shipping software sought to expand into the EMEA market. Through our expertise in B2B SaaS recruitment and extensive network, we successfully placed two Business Development Managers to drive their European growth strategy.

A global edtech unicorn, Emeritus had already established strong footholds in APAC and North America when they set their sights on European expansion. Under the leadership of their newly appointed GM Europe, Anand, they chose London as their launchpad for building a comprehensive client-facing team across the region.

Fonoa revolutionises tax compliance for leading internet companies through automation, offering seamless data integration and user-friendly dashboards. Their solution helps global SaaS companies, marketplaces, and disruptive technology businesses reduce operational costs while maintaining rigorous tax compliance standards.

YouLend, one of the UK's fastest-growing fintechs, has achieved remarkable scale with minimal external funding. Their embedded finance solutions serve global marketplaces and e-commerce businesses, disrupting traditional lending through customer-oriented products.

Fresh from securing their Series B funding round of $60m, B2B SaaS retail solution Enable was poised for international-expansion. This growth milestone demanded a maturation of their organisational structure, particularly within their engineering leadership, to support their ambitious scaling plans.

A Swiss B2B SaaS company specialising in human mobility analytics sought to expand their UK operations following £45m in funding. We secured a strategic senior hire to manage their growing UK client base and drive regional growth.