Establishing strategic product leadership to drive YouLend's next phase of growth.
YouLend
Scaling Product Leadership
YouLend, one of the UK's fastest-growing fintechs, has achieved remarkable scale with minimal external funding. Their embedded finance solutions serve global marketplaces and e-commerce businesses, disrupting traditional lending through customer-oriented products.
The Challenge
With nearly 200 employees, YouLend needed their first dedicated Product Leader to take ownership from the founding team. This crucial hire would establish the product organisation and implement scalable processes to support continued growth in the competitive fintech space.
The Solution
Propel conducted comprehensive market mapping across B2B lending and e-commerce/marketplace sectors, focusing on both technical expertise and cultural alignment. We curated a diverse candidate pool, from emerging leaders to experienced Product executives who had demonstrated success in scaling product functions.
The Results
The successful placement was a former Chief Product Officer from a London B2B lending start-up, bringing direct experience in establishing and scaling product organisations through various funding stages. This strategic hire positioned YouLend to accelerate their product development and maintain their impressive growth trajectory.