Securing specialist analytics talent in a competitive market through targeted passive candidate engagement.
Wildbrain Spark
Data-Driven Content Success
WildBrain SPARK, an award-winning children's digital media company, partnered with Propel to strengthen their data analytics capabilities. Creating premium entertainment content for global AVOD audiences, they needed specialist talent to enhance their data-driven decision making across digital platforms.
The Challenge
In an increasingly competitive data analytics market, WildBrain SPARK had struggled to fill this crucial position. Job postings were attracting hundreds of applications, while active candidates were fielding multiple offers, creating a challenging recruitment environment that demanded a more strategic approach.
The Solution
Leveraging our established network of passive Python and SQL data analysts, Propel conducted targeted headhunting focused on candidates with relevant media experience. Our existing relationship with WildBrain SPARK enabled quick, decisive action when the right talent was identified.
The Results
Propel successfully placed a Data Analyst with specific YouTube and media expertise, perfectly matching WildBrain SPARK's requirements. Our strong client relationship facilitated a competitive offer that exceeded the candidate's expectations, ensuring a successful placement in this business-critical role.