Securing strategic female talent for a pivotal leadership role, driving WeTransfer's global advertising expansion.
WeTransfer
Diverse Leadership for Growth
Partnering with WeTransfer to secure their Vice President of Strategy & Operations for the Ad Sales Leadership Team, Propel leveraged its extensive 20-year track record in advertising and marketing recruitment. The role was crucial for WeTransfer's international-expansion plans, with a specific focus on building a diverse candidate pipeline and attracting female talent to this senior position.
The Challenge
WeTransfer needed a strategic leader to drive their advertising operations forward during a period of international growth. They specifically sought to enhance diversity at the leadership level, with a preference for female talent. The role demanded someone who could align with WeTransfer's distinct culture while bringing substantial advertising experience.
The Solution
Propel conducted an extensive market mapping exercise, focusing on organisations with similar cultural values and technical sophistication. Our team leveraged long-standing relationships within the advertising and media sectors to identify candidates whose experience and leadership style would complement WeTransfer's ambitious growth plans.
The Results
Within three months, despite a highly competitive market, Propel successfully placed a female executive from a leading UK newspaper group. The appointment brought valuable traditional media experience to WeTransfer's digital-first environment, enriching their leadership diversity while maintaining their commitment to excellence in advertising operations.