Strategic marketing talent acquisition enabled Symprove's transformation from farm-based supplement company to customer-centric global wellness brand.
Symprove
Rural HQ, Global Ambition
A transformative probiotic supplement company needed to build their marketing capabilities following the appointment of a new CCO. We supported their evolution into a technology-led global wellness brand by securing three strategic marketing hires.
The Challenge
Symprove needed specialist marketing talent to drive their strategic transformation, with specific requirements around CRM and acquisition. Their rural Surrey location added complexity to attracting urban-based marketing talent.
The Solution
We collaborated closely with the CCO to define optimal role structures, creating one permanent Senior CRM Manager position and two contract acquisition specialists. Our approach focused on candidates open to their unique farm-based HQ location.
The Results
We successfully placed all three marketing positions, strengthening Symprove's customer acquisition and retention capabilities. These strategic hires enabled their transition towards becoming a technology-driven global wellness brand.