From initial market entry planning to securing transformational leadership, we guided SimpliSafe's European expansion through comprehensive talent acquisition spanning nine months.
SimpliSafe
Strategic European Launch
A leading US home security company sought to establish their European headquarters in Manchester. We partnered with SimpliSafe to secure a European General Manager who could spearhead their expansion, navigating the complexities of private equity ownership and e-commerce growth.
The Challenge
SimpliSafe needed an exceptional European General Manager for their Manchester headquarters. The role required a unique blend of marketing expertise, e-commerce leadership, and private equity experience following their acquisition by Hellman & Friedman.
The Solution
We conducted an extensive nationwide search, initially focusing on the North West region. Following the H&F acquisition, we refined our search parameters to include candidates with private equity experience, ensuring alignment with new stakeholder requirements.
The Results
After a thorough nine-month search, SimpliSafe appointed their ideal candidate in November 2018. The successful placement combined proven marketing leadership, e-commerce expertise, and private equity experience, enabling SimpliSafe to launch their European operations effectively in January 2019.