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SimpliSafe

Strategic European Launch

A leading US home security company sought to establish their European headquarters in Manchester. We partnered with SimpliSafe to secure a European General Manager who could spearhead their expansion, navigating the complexities of private equity ownership and e-commerce growth.

From initial market entry planning to securing transformational leadership, we guided SimpliSafe's European expansion through comprehensive talent acquisition spanning nine months.

The Challenge

SimpliSafe needed an exceptional European General Manager for their Manchester headquarters. The role required a unique blend of marketing expertise, e-commerce leadership, and private equity experience following their acquisition by Hellman & Friedman.

The Solution

We conducted an extensive nationwide search, initially focusing on the North West region. Following the H&F acquisition, we refined our search parameters to include candidates with private equity experience, ensuring alignment with new stakeholder requirements.

The Results

After a thorough nine-month search, SimpliSafe appointed their ideal candidate in November 2018. The successful placement combined proven marketing leadership, e-commerce expertise, and private equity experience, enabling SimpliSafe to launch their European operations effectively in January 2019.