AR innovator Poplar needed an exceptional Technical Lead while maintaining their commitment to diversity in technical leadership.
Poplar
Diverse Tech Leadership
AR start-up Poplar sought a Technical Lead to drive engineering innovation following their latest investment round. They partnered with Propel to conduct a diversity-focused search, having previously struggled to source diverse candidates independently.
The Challenge
Traditional recruitment methods had failed to deliver diverse technical leadership candidates. The role demanded specific technical expertise while aligning with Poplar's core value of building a diverse team, requiring a more strategic and proactive approach.
The Solution
Working closely with Poplar's Co-founder and CTO, we developed a comprehensive marketing strategy combining targeted headhunting, referrals, and advertising. Our thorough screening process included initial phone assessments followed by video interviews, ensuring candidates met both technical requirements and cultural alignment.
The Results
We successfully placed an outstanding Technical Lead who matched Poplar's technical and diversity requirements, marking our second successful partnership placement. The position has enabled Poplar to continue innovating in their 3D and AR campaign creation platform while building a more diverse technical team.