Series B healthtech platform required strategic product leader to drive UK market entry and NHS integration.
Pomelo
NHS Market Entry Strategy
Canadian Series B healthcare platform Pomelo partnered with Propel to establish their UK presence. The key hire would spearhead product localisation and market entry strategy, requiring deep NHS experience and the ability to blend product management with go-to-market expertise.
The Challenge
Pomelo needed to identify and secure a local market expert who could adapt their GP and patient engagement platform for the NHS ecosystem. This critical hire demanded both healthcare technology expertise and proven experience in successfully launching products within the UK healthcare system.
The Solution
We executed a detailed executive-search leveraging our healthcare network for referrals and direct outreach. Our two-stage interview process thoroughly assessed candidates' domain expertise before presenting them to Pomelo. We managed the entire recruitment lifecycle, from initial screening through to offer negotiation.
The Results
Over a 12-week period, we successfully placed a senior product leader from a prominent UK healthtech platform, enabling Pomelo to begin their market entry strategy with experienced local leadership.