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Peloton

Building Global Innovation Teams

Peloton, the revolutionary FitnessTech company known for its Bike and Tread products, partnered with Propel during their pre-IPO international-expansion. As they established their London presence to support global growth, Propel's expertise in scaling US businesses across the UK and Europe proved invaluable.

Pre-IPO FitnessTech leader Peloton needed exceptional talent across product, engineering and design to establish their London hub and drive international-expansion.

The Challenge

international-expansion presents complex challenges including time zones and cultural differences. Peloton needed a partner who understood these nuances and could deliver first-time-right talent acquisition. They required individuals who could work autonomously while maintaining alignment with their disruptive vision across product, design and engineering roles.

The Solution

Drawing on our experience in scaling US businesses across the UK and Europe, we accessed our network of hard-to-reach talent. Our approach focused on identifying individuals who could operate entrepreneurially within a large organisation whilst managing the complexities of international operations. We served as an extension of Peloton's team, acting as the primary point of contact throughout the hiring process.

The Results

We successfully placed multiple candidates across product, engineering and design disciplines. Our deep market knowledge helped educate Peloton's teams about UK talent landscapes, enabling informed hiring decisions. This partnership continues to support Peloton's hypergrowth as they expand their global presence.