Securing elite commercial talent from YouTube to drive growth in the creator ecosystem.
Lickd
Creator Economy Leadership
Lickd is revolutionising the creator economy through their music eCommerce platform, enabling YouTubers and content creators to license mainstream music at accessible prices. Their innovative solution addresses a significant gap in the growing creator marketplace, offering unprecedented access to premium music licensing.
The Challenge
Lickd needed an exceptional Commercial Director combining multiple specialist skills: commercial leadership, marketing strategy, eCommerce expertise, and partnership development - all within the context of creator-focused technology platforms. This unique combination made the search particularly demanding.
The Solution
We partnered with the founders to refine the target profile and conducted an extensive search across eCommerce creator solutions and major tech platforms, including YouTube and Instagram. Our approach focused on identifying leaders who understood both the commercial aspects and the nuances of creator audience engagement.
The Results
We successfully placed a senior commercial leader with over eight years of YouTube leadership experience, bringing unparalleled industry knowledge and strategic vision to Lickd's team. This appointment provided immediate impact and long-term strategic value for their growth trajectory.