Establishing European presence through strategic marketing leadership recruitment for an innovative business management platform.
LeapIN
Building Marketing Leadership
LeapIN, a Virtual Company-as-a-Service platform, enables remote company management for its global customer base. In December 2018, they sought to expand beyond their Estonian headquarters, requiring senior marketing leadership to drive their next growth phase.
The Challenge
As an Estonian company planning their first expansion, LeapIN needed a Chief Marketing Officer who could both develop strategy and build a team from scratch. With limited brand recognition in the European market, they required a multilingual leader who could align with their culture while driving growth.
The Solution
Through a research-focused mandate, we conducted an extensive search targeting senior marketing leaders in European SaaS technology businesses. Our team mapped approximately 180 candidates, focusing on individuals with proven team-building capabilities and multilingual skills in addition to marketing expertise.
The Results
We presented a shortlist of seventeen exceptional candidates, leading to the successful appointment of their Chief Marketing Officer in April 2019. The placement combined the required strategic marketing expertise with the leadership skills needed to build and develop their marketing function.