With its powerful review platform, Judge.me is making waves in the e-commerce space, empowering hundreds of thousands of brands worldwide to gather, showcase, and leverage customer feedback to enhance credibility and boost conversions.
Judge.me
A Growth-Driven Marketing Transformation
Judge.me, a fast-growing B2B review platform, needed top-tier marketing talent to drive its growth. Propel delivered a structured, personalised approach, helping them secure key hires while saving time and ensuring a seamless process.
The Challenge
With a tight-knit team of around 60 and an ambitious growth trajectory, Judge.me is on a mission to make product reviews accessible and impactful for businesses of all sizes. Recognising the need for specialised marketing talent to drive their product marketing and digital growth strategies forward, Judge.me sought a recruitment partner capable of delivering exceptional candidates who could align with their values and growth vision.
Hiring for senior marketing roles can be especially challenging, and Judge.me’s search was no exception. Judge.me's Head of Marketing, Fabrizio, needed candidates with a blend of technical skills, strategic insight, and a growth-oriented mindset for roles such as Senior Product Marketing Manager, Growth Marketing Manager, and Copywriter.
Judge.me was looking for a partner who truly understood the nuances of high-growth environments and could deliver talent that wouldn’t just meet expectations but exceed them.
That’s where Propel came in.
With a reputation for a highly personalised, detail-oriented approach, Propel was positioned to offer a streamlined, structured process that could connect Judge.me with top-tier talent.
The Solution
Propel’s collaborative approach to recruitment was the key to the success of this partnership. Our team, led by Sinead, took the time to understand Fabrizio’s vision for each role and the unique dynamics within Judge.me’s fast-paced, growth-driven environment. By developing a deep understanding of the specific needs of each position, we created detailed profiles, laying a solid foundation for a targeted search.
One key benefit that stood out to Fabrizio was how Sinead’s exceptional organisational skills helped streamline his work. As a newly appointed Head of Marketing, balancing both long- and short-term objectives alongside hiring was a challenge. However, Sinead’s detailed notes and the way she structured each candidate profile saved him significant time, enabling him to make quicker, more confident decisions.
But not just that, Sinead’s decade of experience in marketing recruitment brought valuable insights to each search, and her insightful recommendations helped make the process both efficient and effective.
As always, Propel went beyond typical recruitment service, providing Fabrizio with detailed candidate summaries, work samples, and insights that gave him a clear view of how each individual would contribute to Judge.me’s long-term goals.
This attention to detail, coupled with frequent check-ins and ongoing feedback, allowed Fabrizio to confidently expand his team with skilled individuals who fit effortlessly into Judge.me’s culture.
The Results
Since partnering with Propel, Judge.me’s marketing team has seen measurable impact:
Senior Product Marketing Manager:
This role was successfully filled with a candidate who aligned with Judge.me’s requirements, contributing to their marketing efforts.
Growth Marketing Manager:
Although we presented several strong contenders, this position was ultimately filled through other sources, underscoring the importance of flexibility and support throughout the process.
Copywriter:
This role was filled with candidates sourced through a mix of channels, selected based on strong skills and suitability to Judge.me’s needs.
Fabrizio praised Propel and Sinead’s efficient, knowledgeable, and highly customised approach:
"Working with Propel was a breath of fresh air. From the start, they listened closely to our needs, which I really appreciated. They have a great eye for spotting top talent, so their recommendations were spot on, and we nailed it first round. Their structured, organised approach made the process feel streamlined and seamless.
Sinead herself has a great understanding of marketing – she just gets it, asking the right questions, and keeping us aligned every step of the way.
I especially appreciated the detailed summaries she provided for each candidate, along with her insights and recommendations. She even prompted me to share feedback that candidates could learn from – a thoughtful touch that showed her really human approach. I’ll gladly work with her again."
The partnership between Judge.me and Propel continues to flourish, with Sinead staying in close contact with the marketing team, and Fabrizio planning to rely on her expertise for future strategic hires.
Looking ahead, this collaboration is already expanding across teams and functions as Judge.me continues to scale and Propel remains committed to supporting the team in securing speaialised talent to continue their growth journery strategically and successfully.
TESTIMONIALS
"Working with Propel was a breath of fresh air. From the start, they listened closely to our needs, which I really appreciated. They have a great eye for spotting top talent, so their recommendations were spot on, and we nailed it first round. Their structured, organised approach made the process feel streamlined and seamless."