Scaling digital marketing capabilities across continents to enable educational innovation and growth.
InspirED
Transforming Global Education Marketing
InspirED, a global network of 70 schools across five continents, embarked on an ambitious digital transformation journey in 2021. Alongside their existing operations, they launched Kings College Online to pioneer hybrid learning experiences, requiring rapid expansion of their marketing capabilities to support this strategic growth.
The Challenge
InspirED needed to rapidly build diverse marketing competencies to support both their digital transformation across their school network and the launch of Kings College Online. The project demanded swift access to high-calibre marketing talent and a recruitment partner with deep connections in the UK's digital marketing community.
The Solution
We established close partnerships with key stakeholders, including the CMO and Group Director of Marketing and Customer Experience. Through targeted sourcing methods and our extensive network, we identified specialists across digital marketing, ecommerce, data, and product marketing. Our transparent process included regular market insights and clear requirement alignment.
The Results
We successfully placed five senior marketing professionals, including a Digital Marketing Lead and Global Head of Ecommerce, within the first quarter. These strategic hires proved instrumental in advancing InspirED's digital transformation agenda, leading to an ongoing partnership for additional recruitment needs.