From Stockholm to global markets: establishing a UK presence through strategic sales leadership recruitment.
Ingrid Cloud
Building International Sales Teams
Ingrid Cloud, a Stockholm-based wind simulation company originating from the Royal Institute of Technology (KTH), transforms architectural and engineering design through advanced wind studies. Founded in 2015 with European Research Council funding, they sought to expand internationally as UK building regulations created new market opportunities.
The Challenge
With their entire team based in Stockholm, Ingrid Cloud needed to establish a strong UK presence in response to changing building regulations. They required an experienced sales leader capable of building and managing an international team from scratch, specifically within the competitive CAD/CFD marketplace dominated by established players like ANSYS, Autodesk, and SimScale.
The Solution
We conducted an extensive UK-wide search targeting enterprise sales specialists in the CAD/CFD market. Our focus was on identifying senior sales professionals with proven experience in B2B SaaS environments, direct and channel sales expertise, and a track record of building successful sales teams. We particularly explored the AEC industry, connecting with experts in CFD, CAE, and CAD simulation software sales.
The Results
Through a streamlined three-stage advocacy process and compelling candidate materials, we successfully delivered a carefully vetted shortlist. The role attracted high-calibre candidates who were drawn to Ingrid Cloud's innovative proposition and the timely opportunity presented by UK regulatory changes. Our efficient process resulted in a successful appointment that positioned Ingrid Cloud for effective market entry.