Sometimes the perfect candidate isn't in your backyard. We found Fonoa's marketing pioneer in France, proving that talent knows no borders.
Fonoa
Marketing Tax Innovation
Fonoa revolutionises tax compliance for leading internet companies through automation, offering seamless data integration and user-friendly dashboards. Their solution helps global SaaS companies, marketplaces, and disruptive technology businesses reduce operational costs while maintaining rigorous tax compliance standards.
The Challenge
Fonoa needed to establish their marketing function from scratch, beginning with a crucial Product Marketing Manager role. This position would be instrumental in articulating the complex value proposition of their tax automation solutions to both existing and potential customers. As their first marketing hire, this person would need to lay the groundwork for future marketing growth while immediately delivering impact.
The Solution
We conducted extensive mapping of B2B Product Marketing talent across Europe, recognising that the right candidate might not be limited by geographical boundaries. Our comprehensive approach focused on identifying professionals who could translate complex tax automation solutions into compelling value propositions while building a marketing function from the ground up.
The Results
We successfully placed an exceptional Product Marketing Manager based in France, completing the search efficiently and at pace. This strategic hire provided Fonoa with the expertise needed to better communicate their value proposition to their target market, while establishing the foundation for their growing marketing function. The placement demonstrated our ability to identify and secure talent across European borders.