Launching into Europe requires more than just ambition - it demands the right leadership team. We helped Emeritus build theirs from the ground up.
Emeritus
Building European Excellence
A global edtech unicorn, Emeritus had already established strong footholds in APAC and North America when they set their sights on European expansion. Under the leadership of their newly appointed GM Europe, Anand, they chose London as their launchpad for building a comprehensive client-facing team across the region.
The Challenge
Starting from scratch in a new territory, Emeritus needed to rapidly establish a strong European presence. This required finding exceptional 'pod' leaders across various verticals who would be crucial to their regional success. They needed a recruitment partner with deep understanding of the B2B edtech landscape and established networks within London's competitive talent market.
The Solution
We leveraged our position as recognised experts in the UK edtech sector to conduct comprehensive talent mapping across London's edtech ecosystem. Our deep understanding of B2B edtech enabled us to identify and approach senior leaders who possessed both the domain expertise and leadership capabilities necessary for immediate impact. We focused on finding candidates who could contribute to both the immediate launch and long-term growth of the European operation.
The Results
We successfully placed four senior leaders in key positions - Enterprise Sales, Business Development & Partnerships, Enterprise Marketing, and University Partnerships. These strategic appointments have become the cornerstone of Emeritus's European expansion, with each leader now building their own teams as the company scales across the region. Our ongoing partnership continues to support their growth trajectory, demonstrating the value of our specialist expertise in the edtech sector.