We helped Duda establish their European sales presence by building a complete go-to-market team, enabling their successful expansion from North America into the UK market.
Duda
Scaling Martech Excellence
Duda, an Enterprise B2B SaaS martech scale-up with over 200 employees in North America, partnered with Propel to establish their European headquarters in the UK. Their goal was to build a go-to-market Enterprise sales team under their SVP Sales' leadership, requiring deep understanding of the complex martech ecosystem.
The Challenge
Duda needed to build a specialised Enterprise sales team that understood the nuances of martech solutions. They required a partner who could distinguish between tangible and non-tangible martech sales expertise while navigating the complex advertising and marketing technology landscape. Finding candidates with this specific combination of skills and industry knowledge presented a unique recruitment challenge.
The Solution
Leveraging our extensive network within the adtech and martech sectors, we conducted comprehensive market mapping to identify candidates with the right blend of experience. Our deep understanding of the advertising and marketing landscape enabled us to assess candidates not just on their sales capabilities, but on their grasp of the technical complexities unique to martech solutions.
The Results
We successfully placed four key team members - two Enterprise Account Executives and two Enterprise BDRs - creating a strong foundation for Duda's European growth. Our partnership continues as we support their expansion into mid-market segments, demonstrating our ongoing commitment to their success in the European market. This comprehensive team-build-out has positioned Duda for significant growth across Europe.