We helped Drop find a strategic marketing leader to drive consumer engagement and growth during a pivotal expansion phase following their successful funding round.
Drop
Building Smart Kitchen Future
Drop, now known as Fresco, is an innovative mobile-first start-up revolutionising the smart kitchen experience through their IoT application. Following a successful funding round, they partnered with Propel to strengthen their marketing leadership team as they separated their B2C and B2B marketing functions.
The Challenge
At a critical growth inflection point, Drop needed to separate their B2C and B2B marketing functions to better serve their distinct audience needs. They required a Director of CRM Marketing who could effectively engage and retain consumers while contributing to the senior leadership team. The role demanded someone who could combine technical marketing expertise with genuine passion for their innovative kitchen technology.
The Solution
We conducted a targeted search focusing on candidates who possessed both the technical CRM marketing skills and the entrepreneurial spirit needed for a high-growth start-up environment. Our approach emphasised finding professionals who could demonstrate both strategic thinking and hands-on execution capabilities, ensuring they could contribute effectively to Drop's senior leadership team.
The Results
Our search resulted in presenting Drop with multiple high-calibre candidates who matched their specific requirements. The successful placement joined their senior leadership team, contributing to their continued growth and eventual rebranding to Fresco. This appointment demonstrated our ability to identify leadership talent who could drive consumer engagement while supporting broader business transformation.