From urgent technical hires to building a complete demand generation function, we helped Checkout.com rapidly scale their team following their Series B funding and unicorn status achievement.
Checkout
Scaling unicorn Success
Checkout.com, a leading international payment solutions provider and recent unicorn, partnered with Propel during a crucial growth phase following their £150M Series B funding. Our engagement evolved from fulfilling an urgent JavaScript developer requirement to building out their entire demand generation function, showcasing our ability to support both technical and marketing talent acquisition at scale.
The Challenge
Following their Series B funding, Checkout.com faced dual challenges: they needed to quickly source quality technical contractors while simultaneously building a comprehensive demand generation function from scratch under their newly appointed CMO. They required a partner who could deliver both immediate results and long-term strategic hiring support across multiple disciplines.
The Solution
We implemented a two-pronged approach: leveraging our contractor network for immediate technical needs while developing a comprehensive marketing team-build-out strategy. We conducted extensive market mapping of FinTech and B2B software businesses, provided detailed salary benchmarking, and consulted on structural requirements. Our focus spanned roles from Head of Demand Generation to specialist positions in content, campaigns, editorial, and performance marketing.
The Results
Our partnership resulted in over 20 successful contractor placements, with several converting to permanent positions, establishing us as their preferred contract hiring partner. In parallel, we successfully built out their entire demand generation function, placing key roles across all marketing disciplines. Our deep understanding of B2B Financial Software and marketing expertise has led to an ongoing partnership, supporting both permanent and freelance hiring needs across the organisation.