From Canadian roots to European growth, we helped Axonify build a high-performing go-to-market team in the UK, enabling their successful expansion into the European market.
Axonify
Scaling SaaS Across Borders
Axonify, a high-growth B2B SaaS scale-up from Canada, partnered with Propel to establish their European headquarters in the UK. With an innovative L&D and communication solution serving enterprise retailers and grocers, Axonify recognised substantial growth potential in the European market. Our partnership enabled them to rapidly build their go-to-market team, accessing top-tier SaaS talent across Enterprise Sales, Marketing, and Customer Success functions.
The Challenge
As a North American company entering the European market, Axonify needed localised expertise to navigate the UK's SaaS talent landscape. They required strategic guidance on salary benchmarking and access to candidates with specific Enterprise B2B SaaS experience across multiple functions. With their VP Europe already in place, they needed a recruitment partner who could quickly understand their requirements and deliver results at pace.
The Solution
Drawing on our extensive experience in helping North American Edtech and L&D SaaS businesses establish their European presence, we worked closely with their VP Europe to refine their go-to-market strategy and identify crucial skillsets. We leveraged our deep understanding of the UK's SaaS ecosystem to source candidates who matched both technical requirements and cultural fit.
The Results
We successfully built out Axonify's European go-to-market team, placing three Enterprise Sales professionals, an Enterprise Marketing Manager, and an Enterprise Customer Success Manager. Our ongoing partnership continues to support their European growth trajectory, demonstrating our commitment to long-term client success and our ability to deliver strategic hiring solutions at scale.