In a competitive SaaS landscape, we helped Amplience build a high-calibre Product Marketing team to accelerate their post-funding growth.
Amplience
Scaling Post-Series D Success
Following their Series D funding round, Amplience partnered with Propel to strengthen their Product Marketing department. The project focused on securing experienced SaaS Product Marketing professionals during a period of rapid growth. Through our targeted approach, we successfully built out 75% of their Product Marketing team, including critical senior positions.
The Challenge
In the increasingly competitive SaaS sector, Amplience struggled to attract Product Marketing candidates with the necessary sector experience through direct applications. The pressure to scale quickly following their Series D funding meant they needed a partner with deep sector knowledge and established networks to secure top talent.
The Solution
We leveraged our extensive network within the SaaS space to identify and engage with experienced Product Marketing professionals. Our thorough understanding of the sector enabled us to create a competitive shortlist of candidates who possessed both the technical knowledge and marketing expertise required for success in these roles.
The Results
We successfully placed three key hires, including two senior positions and one mid-level role, effectively building 75% of Amplience's Product Marketing team. A crucial backfill placement immediately after their Series D funding helped maintain momentum during their scaling phase, positioning the team for continued growth and success.